1. Search Personalization

AI improves search results by analyzing user behavior. Websites that match user intent rank higher.

2. Voice Search Growth

More people use voice assistants. Websites need conversational content with direct answers.

3. AI-Generated Content

AI tools create content faster. Businesses use AI to write, edit, and optimize articles.

4. Mobile-First Indexing

Google ranks mobile-friendly sites higher. Websites must load fast and display well on phones.

5. E-E-A-T Compliance

Google favors content with experience, expertise, authority, and trust. Businesses highlight credentials and cite sources.